Apple to splash $1billion next year on original programming
August 18, 2017

Apple to splash $1billion next year on original programming

It sounds like digital is going to be a game changer. The tech company comes under spotlight it has budgeted $1billion to acquire original content next year, according to sources close to the matter.

However, the California company declined to comment on the report after reached out by news report.Therefore it's unclear what time of programming Apple is seeking - whether television, movies, or both.

But judging by their budget, which is on par with Amazon's the year it launched original programming, it seems they are trying to take a similar route.

Amazon started offering original television shows on its streaming service, Amazon Prime Video, in 2013. It wasn't until about two years after that they started producing films in earnest.

So it seems that Apple could take the same path, starting small with TV shows first and then moving into film.

Experts close to the matter told the Journal that right now Apple has the budget to acquire about 10 TV shows.

In June, Apple poached two Hollywood executives from Sony, Jamie Erlicht and Zach Van Amburg, who have been meeting with agents to discuss possible shows to acquire. The two industry veterans started working in Apple's LA offices this month.

It's also unclear where Apple's original programming would stream.

Right now, Apple offers movies and television shows to rent and buy in its iTunes store. Their original programming could continue to be offered through iTunes, or Apple may create a new separate streaming service with a monthly subscription, akin to Netflix, Hulu and Amazon Prime Video.

Apple has already taken a step in that direction when it comes to its music offerings.

While Apple users can still buy music in the iTunes store, the company also operates Apple Music, a monthly subscription service that gives members access to its entire catalog for $9.99 a month for a single person to $14.99 a month for a family plan.

Some industry experts are skeptical that the company will be successful in a market flooded with options.


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